Moore introduces the wounded kids to a Public Relations lady for K-Mart telling her they were shot at Columbine “with bullets from K-Mart.” One of the kids mumbles something about how he was thinking about how K-Mart should “stop selling bullets” now that they stopped selling handguns. The PR lady says she would certainly take this message to the K-Mart Chairman who is not there at the moment.
When the K-Mart man who does the bullet-buying comes out to speak with Moore and the kids, Moore shows him their wounds “from your bullets.” We then see Moore and these shamefully exploited kids going to the local nearby K-Mart where they buy all the bullets and take them back to K-Mart headquarters. Then, amazingly, we see a K-Mart PR lady reading a statement saying that K-Mart “is phasing out the sale of all handgun ammunition… in the continental United States in the next 90 days.”
Seeking an explanation of this gutless cave-in, we called K-Mart headquarters and talked to Michele Jasukaitus, a spokesman for K-Mart. After several days of waiting, Jasukaitus told us she couldn’t answer our questions because the three top executives involved in this policy change were no longer with K-Mart.
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